Atlas in distress
The ozone hole

Concept

This project aims to create a narrative that is both entertaining, educational and visually engaging, with a view to raising public awareness of the issue of the hole in the ozone layer. The aim is to provide information in an accessible way whilst sparking interest through a creative and visual approach.

Extensive research and collection of scientific information was carried out. This data was then adapted graphically using vector design tools, enabling it to be presented in a clear, coherent and appealing way for a wide audience.

The project took the form of a printed leaflet and an animated video created using After Effects, which simulates a website. This video extends the leaflet’s impact by reusing its content and giving it a new dynamic through animation, thus offering a comprehensive multimedia awareness-raising tool.